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I suppose it is kind of preposterous that one imagines himself important enough to write down his opinions for others to read. Chattering superciliousness is one of the most infuriating things about academics and so-called intellectuals, generally, who feel compelled to share their thoughts. But here it goes, anyway.

Book Review of Do No Evil




The following review is from Kirkus, the nation's premier book reviewer:

"An effective integration of ethics, morality and business principles. In a logical progression, Berumen offers a historical review of major thinkers in philosophy and ethics, including John Locke, Immanuel Kant, David Hume, Thomas Hobbes and many others. He develops a framework for universal morality in which moral imperatives--rather than being matters of subjective opinion--immutable. The basis for universal morality, however, must be the avoidance of death and suffering, not just the general pursuit of good--"Being good is not good enough to be moral." The author also dissects current ethical debates, including extensive discussions, of social justice, animal rights and the environment. He explores the free-market economy, acknowledging what he believes to be the superiority of capitalism over socialism--"My theory shows that capitalism is not only ethically permissible, but also that socialism is more difficult to justify on ethical grounds"--and he highlights the principles of individual ownership and property as anchor points in his argument. He balances his argument by noting that the rights to property must be limited, and that morality provides a check on unrestrained capitalist pursuits. In the final section, the author elucidates the many layers of the managerial and corporate environment, deftly analyzing the fiduciary, social and moral relationships between the players in a corporation.

A fresh, convincing ethical examination. "

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